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跨境电商专业英语 pdf epub mobi txt 下载

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跨境电商专业英语


王群,卢传胜,沙鹏飞 等 编

    

发表于2020-03-29

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出版社: 立信会计出版社
ISBN:9787542951229
版次:1
商品编码:12040266
包装:平装
丛书名: 高职院校跨境电商“十三五”规划教材
开本:16开
出版时间:2016-08-01
用纸:胶版纸
页数:290
字数:461000
正文语种:中文,英文

跨境电商专业英语 epub 下载 mobi 下载 pdf 下载 txt 下载

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跨境电商专业英语 epub 下载 mobi 下载 pdf 下载 txt 下载

跨境电商专业英语 pdf epub mobi txt 下载



具体描述

内容简介

  《跨境电商专业英语》的教学设计以先进的教学理论为指导,吸收了课堂教学、外语教学和专业英语学习方面的研究成果和成功经验。在教学设计中,注重学生获取直接经验和间接经验体验。
  开展自主学习,发展学生利用各种学习212具或资源自主发现、分析和解决问题的能力;同时开展小组学习,让学生学会协作和分享,培养学生团队协作精神。另外,教学设计还旨在引导课堂教学改革,充分发挥学生的学习主体性。具体的教学设计分为三个部分:Before-classExercises可要求学生利用学习资源独立完成WordStudy、TermStudy和StructureStudy任务,并将个人学习成果准备课堂分享;In-classExercises可要求学生通过PairWork或GroupWork,协作完成课文的学习,教师可以适时地给予反馈与评价;After-classExercises要求学生通过GroupWork,完成Writing任务,并以Activity形式,把习得的经验应用于实践(典型的212作任务),建议学生以视频形式提交活动作业,以便分享和评价。

目录

Part I Overview of Cross-border E-commerce
Chapter One Cross-border E-commerce (I)
Text A Cross-border E-commerce (I)
Text B Trending in China: Cross-border E-commerce
Chapter Two Cross-border E-commerce (II)
Text A Cross-border E-commerce (II)
Text B The Advantages of E-commerce

Part II Main Cross-border E-commerce Platforms
Chapter Three AiiExpress Platform
Text A AliExpress
Text B How to Make A Refund Request on AliExpress
Chapter Four DHgate Platform
Text A DHgate
Text B The Business Model of DHgate
Chapter Five Amazon Platform
Text A Amazon
Text B Using Amazon to Grow Your E-commerce Business

Part III Pre-sale services of Cross-border E-commerce
Chapter Six Product Selecting
Text A Product Selecting
Text B Product Selecting Tips for New Sellers on DHgate
Chapter Seven Product Pricing
Text A Product Pricing(DHgate)
Text B Pricing Policy
Chapter Eight Product Listing
Text A Product Listing
Text B How to Make Titles and Descriptions
Chapter Nine Platform-inside Marketing
Text A AliExpress Marketing Tools
Text B Three Product Marketing Ways
Chapter Ten SNS Marketing
Text A Facebook Marketing
Text B Social Networking Service Marketing
Chapter Eleven Mobile Marketing
Text A Wish: Mobile Marketing
Text B Mobile SEM: Vital for Mobile Marketing and Your Online Success

Part IV On-sale services of Cross-border E-commerce
Chapter Twelve Cross-border E-commerce Logistics
Text A Cross-border E-commerce Logistics
Text B EMS China
Chapter Thirteen Order Processing and Delivering
Text A Product Packaging & Delivering on AliExpress
Text B Order Processing

Part-V After-sale Services of Cross-border E-commerce
Chapter Fourteen Disputes and Complaints
Text A Dispute Rules on AliExpress (Extracted)
Text B Settling Complaints
Chapter Fifteen Customer Service of Cross-border E-commerce
Text A Customer Service
Text B Customer Relationship Management

Appendices
Appendix I Email Communications
Appendix II Models for Title Descriptions
Appendix III Models for Specifics Descriptions
Appendix IV Models for Product Descriptions
Appendix V Models for Logistics Descriptions
Appendix VI Models for Payment Descriptions
Appendix VII Models for After-sale Service Descriptions
Appendix VIII Models for Store Descriptions
跨境电商专业英语 下载 mobi epub pdf txt

跨境电商专业英语 pdf epub mobi txt 下载

用户评价

评分

?哈哈 没注意 原来是教材 挺不错的 全英文的

评分

浪费钱

评分

一般般

评分

到货快,但总体京东图书不便宜

评分

一般般

评分

喜欢啊 好速度 嗖嗖的 满意

评分

东西挺好的,发货也很快,很满意

评分

全英文,看不懂,需要高水平的英语才行。不适合6级一下的人群

评分

全英文,看不懂,需要高水平的英语才行。不适合6级一下的人群

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跨境电商专业英语 pdf epub mobi txt 下载




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