发表于2025-04-01
Web Analytics 2.0 pdf epub mobi txt 电子书 下载
Avinash Kaushik是备受赞誉的Web分析博客Occam’s Razor(www.kaushik.net/avinash)的版主。他是一位独立顾问,目前是Google的分析宣传师。这之前他曾经是Intuit公司的网络研究与分析主管,负责管理分析平台上的业务、技术和策略元素,该分析平台为Intuit的70多个Web站点提供支持。Avinash Kaushik经常在Emetrics峰会上发言。媒体谈及他时经常在其名字上冠以Web度量专家的称号。
郑海平(Dave Zheng):
微博:t.sina.com.cn/davezheng
博客:www.wachina.net
从2006年开始从事网站分析工作,并于2007年赴美工作,曾任美[~Newegg.tom网站分析负责人。
邓天卓(Gene DENG)
微博:t.sina.com.cn/genedeng
曾任美国Newegg.com商业分析师,网站管理部(WM)数据运营产品经理。TR人。
The bestselling book Web Analytics: An Hour A Day was the first book in the analytics space to move beyond clickstream analysis. Web Analytics 2.0 will significantly evolve the approaches from the first book and presents an innovative new framework for making critical business decisions based on web data. The book’s overwhelming focus will be to teach the reader how to use the latest tools and techniques available in the market place. Continuing in the footsteps of the first book, Web Analytics 2.0 will cover the fields of traditional web analytics, usability and qualitative analysis, experimentation and testing, as well as competitive intelligence. It will provide a holistic view of what it takes to make good decisions and exactly how to go about doing that.
Web analytics practitioners continue to have a tremendous interest (only increased by the current economic condition) in being more data-driven. At the same time, the web continues to evolve in significant ways (video, blogs, flash, social media, etc.) that present significant challenges to measurement. Web Analytics 2.0 will tackle both of those topics. Furthermore it will be agnostic in terms of tools, which will make it a must-read for online marketers of all hues, web analysts, web designers and architects, and online executives at all levels of the organization interested in successfully collecting, analyzing, and acting upon web analytics data.
In true Web 2.0 fashion the book will also include a veritable buffet of goodies on the accompanying CD-ROM: Videos (Author as well as industry leaders), Podcasts, PowerPoint Presentations and helpful files.
《精通Web Analytics 2.0:用户中心科学与在线统计艺术》,英文版2010年出版,中译本2011年5月份出版。中英文都还算比较新。作者是Google Analytics的布道者。作者的前一本相关的书《精通Web Analytics——来自专家的最佳Web分析策略》在网站分析从业者中影响就比较大。这本书同...
评分 评分##到本书第三章,关于点击流数据的部分,快看完了,收益很多。书里对于点击流数据的8项指标的解释很透彻。在互联网行业的同学,最好备一本,书里的说明会用到Google Analytics的功能,如果有在用这个工具,那么应该会事半功倍。
评分 评分##有人抱怨“废话”多...想要干货可以自己整理好咩?/作者的语言挺活泼的,这种书文风要是再不欢快点,就像嚼干面包还不给水一样。/快两星期没读小说了。好想看新买的《天意》啊,而不是这个。。。/ 2012年5月10标记的在读。那时候刚回JF,刚开始接触主站改版项目。对网站数据分析最初的了解都来自这本书。
评分##虽然简单,但比较系统
评分 评分 评分Web Analytics 2.0 pdf epub mobi txt 电子书 下载