The Four pdf epub mobi txt 电子书 下载 2025

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The Four

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Scott Galloway



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发表于2025-04-01

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Portfolio 2017-10-3 Hardcover 9780735213654

The Four epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2025

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The Four epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2025

The Four pdf epub mobi txt 电子书 下载



具体描述

Scott Galloway is a professor at New York University’s Stern School of Business, where he teaches brand strategy and digital marketing to second-year MBA students. A serial entrepreneur, he has founded nine firms, including L2, Red Envelope, and Prophet. In 2012, he was named one of the “World’s 50 Best Business School Professors” by Poets & Quants. His weekly YouTube series, “Winners and Losers,” has generated tens of millions of views. This is his first book.

NEW YORK TIMES BESTSELLER

USA TODAY BESTSELLER

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.

For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone challenge them?

In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.

Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

The Four 电子书 下载 mobi epub pdf txt

The Four pdf epub mobi txt 电子书 下载
想要找书就要到 静流书站
立刻按 ctrl+D收藏本页
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用户评价

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##对Apple, Facebook和Google的解读特别有创造力和启发性:god, love&knowldge 作为人类永恒的追求反映在这些巨头的基因中。

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##人们其实还挺愿意排四大排名的。四大科技公司,其实排名并不固定。作者选的,是AAAF,Amazon,Apple,Google(其母公司为Alphabet)和Facebook. 作者分别介绍了四大的核心优势,总结了他们在竞争中胜出的8大共同优势。分析了一下下一个可能加入四大阵营的公司的缺陷(或者说机会)。难能可贵的,还给职场中人一些建议,如何适应大公司主导下的经济环境中生存,成长,成功。 这本书有惊喜,惊喜来自于超预期,而超预期又来自于作者异乎寻常的洞察和这种独特洞察所塑造的超越读者一般想象的意外。互联网已经火了几十年,有关亚马逊、苹果、脸书、谷歌的书籍和文章汗牛充栋,俯首皆是,以至于我们很容易形成一个认知上的感觉,认为这几家企业即使算不上...  

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##I especially like the chapter giving advice to young people. The AI chapter could have better arguments but it hits the point.

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身在职场,需要定期看看市面上的商业类好书。 这是一本让你了解互联网大企业商业模式的书,四个公司(亚马逊、Google、苹果和Facebook),其中三个对应了国内的BAT(PS:个人觉得苹果的互联网特征要弱很多),对社会生活的影响很大。 互联网四大与普通人的生活息息相关,读这本...  

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##Scott is sharp

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