Actionable Gamification pdf epub mobi txt 电子书 下载 2025

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Actionable Gamification

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Yu-kai Chou



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发表于2025-05-16

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Octalysis Media 2015-5-13 Paperback 9781511744041

Actionable Gamification epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2025

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Actionable Gamification epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2025

Actionable Gamification pdf epub mobi txt 电子书 下载



具体描述

Yu-kai Chou is a Pioneer and International Keynote Speaker on Gamification, and the Original Creator of the gamification framework: Octalysis. He is the Founder of The Octalysis Group and the Behavioral Scientist at the Israel-based gamification platform Captain Up. He has been a regular speaker/lecturer on gamification worldwide, including at organizations like Stanford University, Accenture, Tedx, SxSW, Gamified India, Huawei, the Innovation Center in Denmark, Kingdom of Bahrain, and many more. Yu-kai was one of the earliest pioneers in Gamifcation, starting his work in the industry in 2003. In 2014, Yu-kai received the reward of "#1 Gamification Guru" by the World Gamification Congress based in Spain, as well as the UK-Based organization Rise.Global (not to say that he is actually the best at anything, but something nice to have on a Bio). He has helped a variety of companies, from seed stage startups to Fortune 500 companies such as eBay, Huawei, Fidelity, HP, Cisco, Wells Fargo, and more. Yu-kai is a Board Director for Morf Media, a gamified training and learning platform.. He is also a Board Advisor for many organizations and companies through out North America, Europe, and Asia, including BALANCE Edutainment (creators of Pacha’s Pajamas), Loki Studios (creators of Geomon and sold to a Yahoo), Powzy (mobile game monetization platform) and RedCarpet (Offline Loyalty Platform in India), Plug.DJ, Lucky Diem, and many more.

The new era of Gamification and Human-Focused Design optimizes for motivation and engagement over traditional Function-Focused Design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification Pioneer Yu-kai Chou takes reader on a journey to learn his twelve years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives.

"Yu-kai is at the cutting edge of the field of behavior design."

-Nir Eyal, Best Selling Author of Hooked: How to Design Habit-Forming Products

"Yu-kai's Octalysis framework brilliantly explains the intricate relationships between human behaviors and their inner drives. Accompanied by numerous application examples, Octalysis is the turnkey for gamification in any product and service design."

-Dr. Jianming Dong, Chief User Experience Architect, Huawei

Yu-Kai is the real deal. His experience, expertise and passion make this a must read for those looking to grasp the possibilities available through applied gamification.

--Jeff Gates, former counsel to U.S. Senate Committee on Finance and author of The Ownership Solution, Democracy at Risk, Guilt By Association.

Yu-kai's Insights were instrumental in helping Lucky Diem supercharge our client La Quinta's bookings per user by 206% and incremental revenue per user by $157 (132% Lift) against the control group. Being able to achieve a viral coefficient of 530%, I would recommend any business to work with Yu-kai and learn his Octalysis Framework.

--Andrew Landis, Founder & CEO of Lucky Diem

Yu-kai's reputation precedes him in the field of gamification. His Octalysis framework is both elegantly simple and intricately complex. His book is not only extrinsically rewarding to read, but intrinsically motivating to apply; it s wickedly effective, and yet divinely true. Octalysis brilliantly unified all these seemingly conflicting aspects of gamification into a single cohesive framework with a hidden twist in the middle of it it s sensational.

--Michael Wu, Chief Scientist of Lithium

Actionable Gamification 电子书 下载 mobi epub pdf txt

Actionable Gamification pdf epub mobi txt 电子书 下载
想要找书就要到 静流书站
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

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##还没看完就要安利了!本书内容信息量合适、态度诚恳、可操作性强,推荐给做管理类工作或设计类工作或需要激励自己或对象坚持锻炼的人

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游戏化的目的不是为了让事物变得简单,而是让事情变得有趣,大家自发参与行动。 显然游戏化的核心就是动因,要给用户一个行动的理由,当动因不存在时,无论任务多么简单,也没有人去做。 游戏化八大核心驱动力 1、意义、使命:给产品、目标赋予一个具有使命感的意义。且这个意...  

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##这本书讲了如何将游戏化的驱动力更好地融入读者的产品设计、职场规划和日常生活之中。 作者周郁凯构建了一个八角模型,即影响人们行为的八种驱动力。这八种驱动力精准的抓住了人的心理,有让人积极的、也有让人逃避的、有注重目标结果、也有注重过程体验的,将这些因素应用到产...  

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##总结的挺好

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