發表於2025-05-24
A Technique for Producing Ideas pdf epub mobi txt 電子書 下載
詹姆斯·韋伯·揚(James Webb Young),生前任智威湯遜廣告公司資深顧問及總監,是美國當代影響力最深遠的廣告創意大師之一,並於1974年榮登“廣告名人堂”。他的廣告生涯長達60餘年,其本身幾幾乎就是美國廣告史的縮影。晚年緻力於廣告教育工作及著述,被認為是美國廣告界的教務長。
A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.
##five stages: 1.gather raw materials(card-index method) 2.work in mind 3. incubating stage 4. have the idea 5. idea to practical usefulness
評分 評分##書有多種。就像男人期望擁有多種女友一樣。這本書的特徵是,比較像老婆,簡潔不繁瑣,不玩虛的,不弄浪漫,作為第一綫的創意工作者,老老實實原原本本的告訴你簡潔實用的創造的方法,比較那些大部頭而言,能夠在這麼小的地方把作者對創意的認識和方法講囫圇瞭,確屬不易。 記得...
評分 評分A Technique for Producing Ideas pdf epub mobi txt 電子書 下載