發表於2025-01-18
Happy Money pdf epub mobi txt 電子書 下載
Elizabeth Dunn is an associate professor of psychology at the University of British Columbia in Vancouver, Canada. At age twenty-six, she was featured as one of the “rising stars” across all of academia by the Chronicle of Higher Education.
Michael Norton is an associate professor of marketing at the Harvard Business School. His research has twice been featured in The New York Times Magazine Year in Ideas issue. In 2012, he was selected for Wired magazine’s Smart List as one of “50 People Who Will Change the World.”
Two professors combine their fascinating and cutting-edge research in behavioral science to explain how money can buy happiness—if you follow five core principles of smart spending.
Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong.
Happy Money offers a tour of research on the science of spending, explaining how you can get more happiness for your money. Authors Elizabeth Dunn and Michael Norton have outlined five principles—from choosing experiences over stuff to spending money on others—to guide not only individuals looking for financial security, but also companies seeking to create happier employees and provide “happier products” to their customers. Dunn and Norton show how companies from Google to Pepsi to Charmin have put these ideas into action.
Along the way, Dunn and Norton explore fascinating research that reveals that luxury cars often provide no more pleasure than economy models, that commercials can actually enhance the enjoyment of watching television, and that residents of many cities frequently miss out on inexpensive pleasures in their hometowns. By the end of this “lively and engaging book” (Dan Gilbert, author of Stumbling on Happiness), you’ll be asking yourself one simple question every time you reach for your wallet: Am I getting the biggest happiness bang for my buck?
##值得一讀的講消費心理的書。特彆是在當下自己的財政齣現危機,錢不夠花,同時又要探索自己客戶的需求的時候,這部書的價值尤其重要!
評分 評分 評分 評分##五個原則牢記心中,話說最喜歡的課仍然是計量經濟學,設計實驗什麼的,真有趣。
評分 評分##正常情況下《花錢帶的幸福感》這種體量和深度的書,俺最多讀一天,但本書我用早晚的零碎時間讀瞭1周,原因在於邊讀邊想。雖然書的內容和質量一般,但由本書引發的思考確實給我帶來不少啓示。衝著這一點兒,錢沒浪費。 首先是要竪立一個正常的金錢觀。我們即不是金錢的努力,金...
評分##1. Buy experiences, not things 2. Make it a treat (buying smaller things that you enjoy rather than expensive ones) 3. Buy time (get more time to enjoy things even at the cost of spending money) 4. Pay now, consume later 5. Invest in others (buy your friends and family gifts)
評分##自己屬於享受賺錢而厭惡消費的,每次消費完會有一些後悔,感覺這樣不對,但暫時不認為是大問題。對作者的主要觀點理解如下: 1、買體驗:特彆是滿足社交、自尊和新鮮的經曆。 2、當成一種享受:心存感激,簡單改變消費習慣即可,例如(1)降低消費的頻率(2)關注身邊的美好(3...
Happy Money pdf epub mobi txt 電子書 下載