具体描述
The bestselling book Web Analytics: An Hour A Day was the first book in the analytics space to move beyond clickstream analysis. Web Analytics 2.0 will significantly evolve the approaches from the first book and presents an innovative new framework for making critical business decisions based on web data. The book’s overwhelming focus will be to teach the reader how to use the latest tools and techniques available in the market place. Continuing in the footsteps of the first book, Web Analytics 2.0 will cover the fields of traditional web analytics, usability and qualitative analysis, experimentation and testing, as well as competitive intelligence. It will provide a holistic view of what it takes to make good decisions and exactly how to go about doing that.
Web analytics practitioners continue to have a tremendous interest (only increased by the current economic condition) in being more data-driven. At the same time, the web continues to evolve in significant ways (video, blogs, flash, social media, etc.) that present significant challenges to measurement. Web Analytics 2.0 will tackle both of those topics. Furthermore it will be agnostic in terms of tools, which will make it a must-read for online marketers of all hues, web analysts, web designers and architects, and online executives at all levels of the organization interested in successfully collecting, analyzing, and acting upon web analytics data.
In true Web 2.0 fashion the book will also include a veritable buffet of goodies on the accompanying CD-ROM: Videos (Author as well as industry leaders), Podcasts, PowerPoint Presentations and helpful files.
用户评价
##虽然作者的文风很让人讨厌，但内容不错，还是给五星。
评分 评分适合入门的想做用户研究和产品经理的！
评分 评分 评分 评分##在谷歌的一个会上见过作者本人，听过他的演讲。特别有激情的一个人。完全是欣赏那个人，才买了书。很牛，我花了这么久才看完，而且感觉70％的内容没有消化掉。再给我点世间。
评分##读了最重要的几章，不赖。
评分##虽然作者的文风很让人讨厌，但内容不错，还是给五星。
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