基本信息

书名：新媒体商务英语阅读

定价：32.00元

作者：顾渝

出版社：对外经贸大学出版社

出版日期：2017-10-01

ISBN：9787566318008

字数：

页码：

版次：1

装帧：平装-胶订

开本：16开

商品重量：0.4kg

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内容提要

《新媒体商务英语阅读/全国应用型本科商务英语系列规划教材》内容涉及在新媒体上传播的新国际经济、金融、商业、营销、管理等方面的资讯，在微观上涉及具有代表意义的企业初创、招聘、高科技运用、电子商务以及预防网络欺和黑客等热门信息。阅读材料精选自以英语为母语的发达国家在新媒体上发布的具有典型意义的文章，确保原始材料符合时代要求，信息来源具quan威性，商务内容覆盖面广，同时确保英语语言规范地道。“他山之石可以攻玉。”《新媒体商务英语阅读/全国应用型本科商务英语系列规划教材》从外媒新媒体商务类文章中捕捉新的商务理念，总结国外商务实践经验，既可为商务英语课堂教学提供生动的案例，扩大学生的商务知识面，增强商务英语课程教学的时代感，同时也为读者将来或正在从事的国际商务活动提供借鉴。　　《新媒体商务英语阅读/全国应用型本科商务英语系列规划教材》内容涉及在新媒体上传播的新国际经济、金融、商业、营销、管理等方面的资讯，在微观上涉及具有代表意义的企业初创、招聘、高科技运用、电子商务以及预防网络欺和黑客等热门信息。阅读材料精选自以英语为母语的发达国家在新媒体上发布的具有典型意义的文章，确保原始材料符合时代要求，信息来源具quan威性，商务内容覆盖面广，同时确保英语语言规范地道。“他山之石可以攻玉。”《新媒体商务英语阅读/全国应用型本科商务英语系列规划教材》从外媒新媒体商务类文章中捕捉新的商务理念，总结国外商务实践经验，既可为商务英语课堂教学提供生动的案例，扩大学生的商务知识面，增强商务英语课程教学的时代感，同时也为读者将来或正在从事的国际商务活动提供借鉴。
　　《新媒体商务英语阅读/全国应用型本科商务英语系列规划教材》按主题分为以下16个单元：（1）技术运用；（2）移动支付；（3）银行业；（4）欺与黑客：（5）企业管理；（6）员工招募；（7）初创企业；（8）家族企业；（9）千禧一代；（10）商界女性；（11）重组扩张；（12）假日销售；（13）线上机会；（14）成功秘诀；（15）可持续性；（16）企业社会责任。每一单元分为三部分：主课文（Text）、延伸阅读（Further Reading）和自学（Self-study），与之对应的是三个阅读层次：精读、泛读和略读。《新媒体商务英语阅读/全国应用型本科商务英语系列规划教材》练习以商务内容理解为主，语言练习为辅，练习模式多样化及个性化，以增强教与学的趣味性。主课文后有词汇、商务知识解读和（Ⅰ.Ⅱ.Ⅲ.）三大类练习题，延伸阅读课文后有（Ⅳ.Ⅴ.）两个类别练习题。自学部分仅提供课文供略读，也为师生提供了更大的教学空间。师生和其他读者可根据自己的课时或时间安排选取或部分课文进行教学或阅读。

目录

Unit 1 Workplace Technology
TEXT Do More with Less in the Efficient Workplace
FURTHER READING Best Ways Firms Can Ride BYOD Technology Wave
SELF-STUDY The Importance of Technology in Modem Workplaces

Unit 2 APP Payment
TEXT Paying by Smart Watch That'll Do Nicely
FURTHER READ1NG Does 'Pay by App' Mean an End to Shopping Queues
SELF-STUDY The Benefits of Scrapping Cash

Unit 3 The Banking Sector
TEXT Who Needs Banks， Anyway
FURTHER READING Five Ways Banks Use Big Data Analytics to Win Back Customer Confidence
SELF-STUDY Commerzbank Plans to Cut 9，600 Jobs

Unit 4 Frauds and Cyher-hacking
TEXT Could You Be Sending Your Firm's Cash to Fraudsters
FURTHER READING If Financial Systems Were Hacked
SELF-STUDY Cyber Security Is Quickly Being a Small Business Priority

Unit 5 Business Management
TEXT Happy Workplaces Help Companies Perform Better
FURTHER READING Five Things Successful Business Owners Do Differently
SELF-STUDY Keeping It under Your Hat

Unit 6 Recruitment
TEXT Booby-trapped Breakfasts Are a Rotten Way to Choose Staff
FURTHER READING Technology Transforms Big Four Hiring Practices
SELF-STUDY Firms Seek Quality Experts in Business Intelligence

Unit 7 Startups
TEXT The Rise of the Student Entrepreneurs
FURTHER READING How Tech Startups Can Compete in a Crowded Market
SELF-STUDY Common Misconceptions Startup Founders Have
about Employee Management

Unit 8 Family Businesses
TEXT The Wallenberg Group： A Nordic Pyramid
FURTHER READING Three Ways to Address Conflict When Passing Down a Family Business
SELF-STUDY The Day after： Moving Forward after Selling a Family Business

Unit 9 Millennials
TEXT Everything We Think We Know about Millennials and Money May Be Wrong
FURTHER READING Don't Worry——Millennials Are Going to Start Growing Up Soon
SELF-STUDY Three Critical Tips for Millennials Entering the Workforce

Unit 10 Business Women
TEXT How Moving Home Led to a Multi-million-pound Popcorn Firm
FURTHER READING How One Woman Overcame Tragedy and Made Millions
SELF-STUDY Business Women Differ from Business Men in Style， Not Skill

Unit 11 Restructuring and Expansion
TEXT Successes and Failures
FURTHER READING Exporting Firms in Region Are Now Dancing to a Latin Beat
SELF-STUDY Seven Ways to Expand： From Local to Global

Unit 12 Holiday Sales
TEXT America to Spend Almost $800 Billion on Holiday Shopping
FURTHER READING Why Online Shopping Will Break a Record This Year
SELF-STUDY Black Friday This Year， It's More Like Black November

Unit 13 Opportunities Online
TEXT This Russian Retailer Proves Why Personalization Is Key for E-merce Companies
FURTHER READING How the Inter Is Reinventing the Christmas Commercial
SELF-STUDY Top Five Ways Consumer Shopping Habits Have Changed Since 2003

Unit 14 Recipe for Success
TEXT The Recipe for Success in the Restaurant Trade
FURTHER READING A Man for All Seasons——How Issy Sharp Built His Hotel Chain
SELF-STUDY Not a Far-fetched Idea： How One Man Built a $1．5bn Fashion Business

Unit 15 Sustainability
TEXT Sustainability the Key to Long-term Corporate Health
FURTHER READING Like It or Not， Sustainability Is Now Core to Your Business
SELF-STUDY Sustainability， Defined

Unit 16 Corporate Social Responsibility
TEXT What Is Corporate Social Responsibility
FURTHER READING The New 'Rules of the Game'： Balancing Profits and Social Responsibility in the 21st Century
SELF-STUDY Five Key Social Responsibility Risks Retailers/Wholesalers Must Manage
GLOSSARY

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