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内容简介

A Primer on the Future of PR， Marketing?and Advertising

A new generation of megabrands like Facebook， Dropbox， Airbnb， and Twitter haven’t spent a dime on traditional marketing. No press releases， no TV commercials， no billboards. Instead， they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable， trackable， and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions.

Bestselling author Ryan Holiday， the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians， explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant， if you’re responsible for building awareness and buzz for a product or service， this is your road map.

作者简介

Ryan Holiday is the bestselling author?of Trust Me I’m Lying: Confessions of a Media?Manipulator. After dropping out of college at?19 to apprentice under Robert Greene, author?of The 48 Laws of Power, he went on to advise?many bestselling authors and multiplatinum?musicians, and served as director of marketing?at American Apparel. He currently lives in?Austin and writes for Thought Catalog and the?New York Observer.,,

精彩书评

"Pragmatic and actionable...if you’re tasked with growing a company， you can’t afford not to read this book."
—Ryan Delk， Director of Growth， Gumroad

“Finally， a crystallization and explanation of growth hacking in easy-tounderstand terms—and better， real strategies and tactics for application.”
—Alex Korchinski， growth hacker at Scribd

"Growth hackers are the new VPs of marketing， and this book tells you how to make the transformation."
—Andrew Chen， Silicon Valley entrepreneur， essayist and advisor

“Ryan’s strategies and tactics will help every lean entrepreneur trying to grow their business and master the art of marketing and growth.”
—Patrick Vlaskovits， coauthor of The Lean Entrepreneur
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"This book is a wake up call for every marketing exec in the business. And a tutorial for engineers， IT， founders and designers. Read it."?
—Porter Gale， Former VP of Marketing at Virgin America and author of?Your Network is Your Net Worth
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"Ryan captures the power of the growth hacker mindset and makes it accessible to marketers at companies of all types and sizes. If you don't see a boost in results after reading this book， something is wrong with your product.”?
—Sean Ellis， former growth hacker at Dropbox， and founder of Qualaroo

"Finally， a crystallization and explanation of growth hacking in easy to understand terms—and better yet， real strategies and tactics for application."?
—Alex Korchinski， Director of Growth， Soma

“A must-read.”

—Derek Halpern， SocialTriggers.com

前言/序言

Growth Hacker Marketing A Primer on the Future 英文原版 [平装] [18岁及以上] 电子书 下载 mobi epub pdf txt

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