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BASED ON THE ACCLAIMED FAST COMPANY COVER STORY: Schlender and Tetzelishows readers how the callow and mercurial Jobs during the Macintosh yearstransformed himself into the unparalleled genuis who remade Apple from a computercompany into a consumer products juggernaut, launching the iPod, iTunes, the iPhone,and the iPad. Apple, which was on the verge of bankruptcy in 1996 when Jobs returned
to the company as an adviser, within a decade had become the sexiest and mostvaluable company on the planet.

EXTENSIVE SOURCES: The authors have unparalleled access to industry executives,colleagues, competitors, peers, bosses and friends who worked or competed sidebysidewith Jobs over the decades.

AN INCANDESCENT READ: Steve Jobs is one of the most interesting, difficult, brilliant,strongwilledand previously unknowable CEOs in history. He has arguably helped totransform American—and even world—culture, with his products and superior sense ofdesign and marketing. Told in a rich, compelling narrative filled stories never told beforefrom the people who knew him best, this vividly dramatic, highoctanebiography reveals
Jobs at his most colorful and best.

內容簡介

There have been many books--on a large and small scale--about Steve Jobs, one of the most famous CEOs in history. But this book is different from all the others.

"Becoming Steve Jobs"takes on and breaks down the existing myth and stereotypes about Steve Jobs. The conventional, one-dimensional view of Jobs is that he was half-genius, half-jerk from youth, an irascible and selfish leader who slighted friends and family alike. Becoming Steve Jobs""answers the central question about the life and career of the Apple cofounder and CEO: How did a young man so reckless and arrogant that he was exiled from the company he founded become the most effective visionary business leader of our time, ultimately transforming the daily life of billions of people?

Drawing on incredible and sometimes exclusive access, Schlender and Tetzeli tell a different story of a real human being who wrestled with his failings and learned to maximize his strengths over time. Their rich, compelling narrative is filled with stories never told before from the people who knew Jobs best, and who decided to open up to the authors, including his family, former inner circle executives, and top people at Apple, Pixar and Disney, most notably Tim Cook, Jony Ive, Eddy Cue, Ed Catmull, John Lasseter, Robert Iger and many others. In addition, Brent knew Jobs personally for 25 years and draws upon his many interviews with him, on and off the record, in writing the book. He and Rick humanize the man and explain, rather than simply describe, his behavior. Along the way, the book provides rich context about the technology revolution we all have lived through, and the ways in which Jobs changed our world.

Schlender and Tetzeli make clear that Jobs's astounding success at Apple was far more complicated than simply picking the right products: he became more patient, he learned to trust his inner circle, and discovered the importance of growing the company incrementally rather than only shooting for dazzling game-changing products.
A rich and revealing account that will change the way we view Jobs, "Becoming Steve Jobs" shows us how one of the most colorful and compelling figures of our times was able to combine his unchanging, relentless passion with a more mature management style to create one of the most valuable and beloved companies on the planet.

作者簡介

Brent Schlender is one of the premiere chroniclers of the personal computer revolution, writing about every major figure and company in the tech industry. He covered Steve Jobs for the "Wall Street Journal" and "Fortune" for nearly 25 years.

Rick Tetzeli, executive editor of "Fast Company," has covered technology for two decades. He is the former deputy editor of "Fortune," and editor of "Entertainment Weekly."

精彩書評

　　“Steve Jobs is the person who most inspires the new generation of Silicon Valley entrepreneurs. In this deeplyresearched book, you’ll find the most truthful portrait of the real Steve Jobs.”
　　——Marc Andreessen

　　“One of the best things Brent Schlender and Rick Tetzeli do in writing about Jobs is undoing the ‘lone genius’ myth, and complicating his persona.”
　　——Anil Dash, CEO of ThinkUp

　　“The book about Steve Jobs that the world deserves. Smart, accurate, informative, insightful and at times, utterly heartbreaking….Becoming Steve Jobs is going to be an essential reference for decades to come.”
　　——John Gruber, Daring Fireball

目錄

PROLOGUE
Chapter 1
Steve Jobs in the Garden of Allah
Chapter 2
“I Didn’t Want to Be a Businessman”
Chapter 3
Breakthrough and Breakdown
Chapter 4
What’s Next?
Chapter 5
A Side Bet
Photo Insert 1
Chapter 6
Bill Gates Pays a Visit
Chapter 7
Luck
Chapter 8
Bozos, Bastards, and Keepers
Chapter 9
Maybe They Had to Be Crazy
Chapter 10
Following Your Nose
Photo Insert 2
Chapter 11
Do Your Level Best
Chapter 12
Two Decisions
Chapter 13
Stanford
Chapter 14
A Safe Haven for Pixar
Chapter 15
The Whole Widget
Chapter 16
Blind Spots, Grudges, and Sharp Elbows
Chapter 17
“Just Tell Them I’m Being an Asshole”
SOURCE NOTES
BIBLIOGRAPHY
ACKNOWLEDGMENTS
……

Becoming Steve Jobs: The Evolution of a Reckless Upstart Into a Visionary Leader 英文原版 [平裝] 下載 mobi epub pdf txt 電子書

評分☆☆☆☆☆

jobs的英文最佳書，角度不同罷瞭

評分☆☆☆☆☆

應該是進口原版，有點貴

評分☆☆☆☆☆

就是包裝不夠完美，現在新華書店的書都塑封瞭，店主也沒想用紙包一下

評分☆☆☆☆☆

應該是進口原版，有點貴

評分☆☆☆☆☆

喬布斯經典

評分☆☆☆☆☆

jobs的英文最佳書，角度不同罷瞭

評分☆☆☆☆☆

還沒看，書的裝幀可以有

評分☆☆☆☆☆

就是包裝不夠完美，現在新華書店的書都塑封瞭，店主也沒想用紙包一下

評分☆☆☆☆☆

從側麵寫瞭喬布斯，很好的書。 就是清單不閤適，應該放到箱子內一份，以便報銷使用。

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