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內容簡介

When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1964, this looked like the paranoid babblings of a madman. In our twenty-first century digital world, the madman looks quite sane. Understanding Media: the most important book ever written on communication. Ignore its message at your peril.

作者簡介

Marshall McLuhan (1911-1980) Communications theorist, born in Canada. He is known as the original "high guru" of media culture and appeared in Woody Allen's Annie Hall as himself.

精彩書評

'McLuhan sings of the furthest reaches of electronic culture, when computer technology has replaced language with instant nonverbal communication.' - Wired

前言/序言

Understanding Media瞭解媒體 英文原版 [平裝] 下載 mobi epub pdf txt 電子書

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經典

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經典

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質量不錯質量不錯質量不錯

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希望你能越做越好，成長有你有我大傢一起來，很好的寶貝。

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麥剋盧漢的力作，純英文

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好書！理論不錯，文筆也很好~~

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希望你能越做越好，成長有你有我大傢一起來，很好的寶貝。

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經典

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適閤提高英語閱讀，行文很地道，適閤學習社會科學類的學生閱讀

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