Positioning 定位 英文原版 [平装] pdf epub mobi txt 电子书 下载 2024

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Positioning 定位 英文原版 [平装]

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Al Ries,Jack Trout 著



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发表于2024-07-16

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出版社: McGraw-Hill Professional
ISBN:9780071373586
版次:1
商品编码:19160605
包装:平装
出版时间:2001-01-01
页数:213
正文语种:英文
商品尺寸:205mm*138mm*13mm

Positioning 定位 英文原版 [平装] epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

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Positioning 定位 英文原版 [平装] epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Positioning 定位 英文原版 [平装] pdf epub mobi txt 电子书 下载



具体描述

内容简介

'One of the most important communication books I've ever read. I highly recommend it!' - Spencer Johnson, author of "Who Moved My Cheese?" and co-author of "The One Minute Manager". '...Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of "Positioning"...' - David Bohnett, Chairman and Founder of GeoCities. The first book to deal with the problems of communicating to a skeptical, media-blitzed public, "Positioning" describes a revolutionary approach to creating a "position" in a prospective customer's mind - one that reflects a company's own strengths and weaknesses as well as those of its competitors.Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market - and stays there; position a follower so that it can occupy a niche not claimed by the leader; and, avoid letting a second product ride on the coattails of an established one." Positioning" also shows you how to: use leading ad agency techniques to capture the biggest market share and become a household name; build your strategy around your competition's weaknesses; reposition a strong competitor and create a weak spot; use your present position to its best advantage; choose the best name for your product; determine when - and why - less is more; and, analyze recent trends that affect your positioning. Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, "Positioning" is required reading for anyone in business today.

作者简介

Al Ries is Chairman of Ries & Ries, Focusing Consultants. Jack Trout is Chairman of Trout & Partners. Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists.

目录

Introduction 1
Chapter 1. What Positioning Is All About 5
Chapter 2. The Assault on the Mind 11
Chapter 3. Getting Into the Mind 21
Chapter 4. Those Little Ladders in Your Head 33
Chapter 5. You Can't Get There from Here 43
Chapter 6. Positioning of a Leader 51
Chapter 7. Positioning of a Follower 65
Chapter 8. Repositioning the Competition 77
Chapter 9. The Power of the Name 89
Chapter 10. The No-Name Trap 107
Chapter 11. The Free-Ride Trap 119
Chapter 12. The Line-Extension Trap 127
Chapter 13. When Line Extension Can Work 145
Chapter 14. Positioning a Company: Monsanto 159
Chapter 15. Positioning a Country: Belgium 171
Chapter 16. Positioning a Product: Milk Duds 179
Chapter 17. Positioning a Service: Mailgram 183
Chapter 18. Positioning a Long Island Bank 191
Chapter 19. Positioning the Catholic Church 199
Chapter 20. Positioning Yourself & Your Career 207
Chapter 21. Six Steps to Success 219
Chapter 22. Playing the Positioning Game 229
Index 245
Positioning 定位 英文原版 [平装] 电子书 下载 mobi epub pdf txt

Positioning 定位 英文原版 [平装] pdf epub mobi txt 电子书 下载
想要找书就要到 静流书站
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

用户评价

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有点失望 除了里边英文是我想要的 其他都不是太满意

评分

就是书有点脏。。京东啊。。卖相好差。

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老外的书好贵啊,打了折还这么贵,但质量的确是好

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书无包装,弄得很脏,很不专业

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其实,现在的很多人都是那些遇到问题便退缩,不敢勇敢面对困难。不仅如此,现在很多人都是独生子女,很多家长视子女为掌上明珠,不要说冒险了,连小小的家务也不让小孩子做,天天总是说:“我的小宝贝啊,你读好书就行了,其他的就等爸爸妈妈做就是了。”读书固然重要,但生活的小事也不能忽略。想一想,在荒无人烟的孤岛上,如果你连家务都不会做,你能生存到吗?读完这部著作后,我不禁反问自己:“如果我像书中的鲁滨逊那样在大海遭到风暴,我能向他那样与风暴搏斗,最后逃离荒岛获救吗?恐怕我早已被那大海所淹没,被鱼虾所吞食;如果我漂流到孤岛,能活几天?一天?两天?我又能干些什么?我会劈柴吗?会打猎做饭吗?我连洗自己衣服还笨手笨脚呢!我们应该学习他这种不怕困难的精神,无论何时何地都坚强地活下去,哪怕只有一线希望也要争取,决不能放弃!我们要像鲁滨逊那样有志气、有毅力、爱劳动,凭自己的双手创造财富,创造奇迹,取得最后的胜利。

评分

1.当我郑重地翻过最后一页,合上这位被誉为“英国小说之父”的丹尼尔•笛福在59岁高龄写的著作——《鲁滨逊漂流记》。读完了这个情节曲折,跌宕起伏的故事之后,我满眶的热泪情不自禁地夺眶而出。书中的主人公在荒芜人烟的孤岛上生活了28年!28年,多么惊人的一个数字啊!可见他是何等的勇敢。

评分

重读此书,获益非浅!

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就是书有点脏。。京东啊。。卖相好差。

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从内容看,这本书在市场营销界的地位举足轻重;

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