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The Little Golden Books, which initially sold for 25¢ (rising to 29¢ in 1962), were published by Simon and Schuster in cooperation with the Artist and Writers Guild, Inc. headed by Georges Duplaix. Duplaix had initially thought up the idea for the Little Golden Book series and fleshed it out in conversations with officials at Simon and Schuster. Dr. Mary Reed, a professor at the Teachers College of Columbia University, served as initial editor of the series.
Western Printing and Lithographing Company in Racine, Wisconsin was Simon and Schuster's partner in the Little Golden Books venture. Western handled the actual printing. In 1958, Simon and Schuster sold its interest in Little Golden Books to Western.
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