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内容简介

Starting, growing and selling new ventures is tough enough without worrying about finance – surely if the product is good, good financial figures will just follow? If only it were that simple.

With a little focused knowledge of finance, you can run your company with less cash and grow it more quickly. You can raise smart money from investors. You can entice great people to come and work for you. And you can increase your personal return from the venture.

By working closely with entrepreneurs across Europe, together with extensive new research data from venture capital providers, a financial expert and an experienced entrepreneur have teamed up to combine real-life examples with the latest in financial theory and research, to bring entrepreneurs closer to the world of finance.

The purpose of the book is to educate and to entertain, even if you don't immediately think of being entertained when it comes to finance.

作者简介

DAVID FRODSHAM has spent his working life in start-ups and growth companies, as an entrepreneur, board member and CEO coach in the USA, Germany, France, Spain and Britain. He has a particular interest in VC investments and M&A.;

HEINRICH LEICHTENSTEIN Professor of Financial Management at IESE Business School in Barcelona, Spain. His key interests are entrepreneurial finance and private equity. He serves on several boards of companies and foundations.

精彩书评

"A compelling read"
--Andrea Traversone, Amadeus Capital Partners, UK

"Excellent financial guide for entrepreneurs"
--Dr. Hendrik Brandis, co-founder Earlybird and Chairman of the EVCA Venture Capital Council, Switzerland

"Essential reading for every entrepreneur"
--Andrew Fisher, CEO, Shazam Entertainment, UK

"The only book designed to portray finance for the CEO"
--David Darsch, founder, CEO Collaborative Forum, Spain

前言/序言

Getting Between the Balance Sheets[读懂资产负债表] [精装] 电子书 下载 mobi epub pdf txt

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