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内容简介

This book helps you discover the secrets behind hundreds of everyday enigmas. Why is there a light in your fridge but not in your freezer? Why do 24-hour shops bother having locks on their doors? Why did Kamikaze pilots wear helmets? The answer is simple: economics. Economics doesn't just happen in classrooms or international banks. It is everywhere and influences everything we do and see, from the cinema screen to the streets. It can even explain some of life's most intriguing enigmas. For years, economist Robert Frank has been encouraging his students to use economics to explain the strange situations they encounter in everyday life, from peculiar product design to the vagaries of sex appeal. Now he shares the most intriguing -- and bizarre -- questions and the economic principles that answer them to reveal why many of the most puzzling parts of everyday life actually make perfect (economic) sense.

作者简介

Robert H. Frank is the Henrietta Louis Johnson Professor of Management and Professor of Economics at Cornell University's Johnson Graduate School of Management. His previous books include The Winner-Takes-All Society (with Philip Cook), Luxury Fever and Principles of Economics (with Ben Bernanke). Frank's many awards include the Apple Distinguished Teaching Award and the Leontief Prize for Advancing the Frontiers of Economic Thought.

精彩书评

"Can be returned to again and again like one of those all-you-can-eat buffets."
-- New York Times
The Economic Naturalist 牛奶可乐经济学 英文原版 [平装] 电子书 下载 mobi epub pdf txt

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东西不错！很喜欢！下次还会再来！

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不错的

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买来凑单的，很划算啊！正品，喜欢！sdsds希望京东越做越好买来凑单的，很划算啊！正品，喜欢！希望京东越做越好买来凑单的，很划算啊！正品，喜欢！希望京东越做越好买来凑单的，很划算啊！正品，喜欢！希望京东越做越好

评分☆☆☆☆☆

打折入的，非常满意，就是挺小的

评分☆☆☆☆☆

送货速度很给力~不知道什么时候能读懂，慢慢看吧！

评分☆☆☆☆☆

买来凑单的，很划算啊！正品，喜欢！sdsds希望京东越做越好买来凑单的，很划算啊！正品，喜欢！希望京东越做越好买来凑单的，很划算啊！正品，喜欢！希望京东越做越好买来凑单的，很划算啊！正品，喜欢！希望京东越做越好

评分☆☆☆☆☆

活动时买的，价格划算，送货很快。

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很好

评分☆☆☆☆☆

是一本很不错的书，就是太贵了。

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