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内容简介

This book helps you discover the secrets behind hundreds of everyday enigmas. Why is there a light in your fridge but not in your freezer? Why do 24-hour shops bother having locks on their doors? Why did Kamikaze pilots wear helmets? The answer is simple: economics. Economics doesn't just happen in classrooms or international banks. It is everywhere and influences everything we do and see, from the cinema screen to the streets. It can even explain some of life's most intriguing enigmas. For years, economist Robert Frank has been encouraging his students to use economics to explain the strange situations they encounter in everyday life, from peculiar product design to the vagaries of sex appeal. Now he shares the most intriguing -- and bizarre -- questions and the economic principles that answer them to reveal why many of the most puzzling parts of everyday life actually make perfect (economic) sense.

作者简介

Robert H. Frank is the Henrietta Louis Johnson Professor of Management and Professor of Economics at Cornell University's Johnson Graduate School of Management. His previous books include The Winner-Takes-All Society (with Philip Cook), Luxury Fever and Principles of Economics (with Ben Bernanke). Frank's many awards include the Apple Distinguished Teaching Award and the Leontief Prize for Advancing the Frontiers of Economic Thought.

精彩书评

"Can be returned to again and again like one of those all-you-can-eat buffets."
-- New York Times
The Economic Naturalist 牛奶可乐经济学 英文原版 [平装] 电子书 下载 mobi epub pdf txt

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我只是錯手摁錯了鍵。寶貝我還未收到。麻煩請立刻發貨，等了有5個月了，謝謝

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帮朋友买的，不知道什么情况

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非常满意，以后购物就选京东！

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不错

评分☆☆☆☆☆

看了一点。很有趣的书，质量也不错，值得购买~开心！

评分☆☆☆☆☆

书不错，包装、物流也很好。原版书真是贵啊，一小本就一百多。比较轻巧方便携带

评分☆☆☆☆☆

特别好的书. 朋友推荐 会找时间好好读下去

评分☆☆☆☆☆

活动时买的，价格划算，送货很快。

评分☆☆☆☆☆

质量一般。和地摊货没什么去呗。简装的根本无法和精装本比

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