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内容简介

Welcome to the worst decade since the Great Depression. Trillions of dollars of financial assets and shareholder value destroyed; worldwide GDP stalled; new jobs vanishingly scarce. But this isn’t just a severe recession. It’s evidence that our economic institutions are obsolete—a set of ideas inherited from the industrial age that no longer work for business, people, society, or the future.

In The New Capitalist Manifesto, economic strategist Umair Haque argues that business as usual has outgrown the old paradigm of short-term growth, competition at all costs, adversarial strategy, and pushing costs onto future generations. These outworn assumptions are good for creating only “thin” value—gains that are largely illusory and produce diminishing returns every year.

For “thick” value—enduring, meaningful, sustainable advantage that deeply benefits the larger society—Haque details five new cornerstones of prosperity in the twenty-first century:

Loss advantage: From value chains to value cycles
Responsiveness: From value propositions to value conversations
Resilience: From strategy to philosophy
Creativity: From protecting a marketplace to completing a marketplace
Difference: From goods to betters

The New Capitalist Manifesto makes a passionate, razor-sharp economic case that these methods will produce a more enduring prosperity for business as well as society.

作者简介

Umair Haque is the Director of the London-based Havas Media Lab and heads Bubblegeneration, a strategy lab that helps discover strategic innovation. He studies the economics of the future: the impact that new technologies, management innovations, and shifting consumer preferences will exert tomorrow on the industries and markets of today.

精彩书评

"…his book presents his ideas with panache."
--Globe & Mail

"…a wonderfully written book that helps readers become the change they want to see, declaring that ‘Though the pages that follow are filled with examples … I don’t want you to follow an example, but to be the example.'"
--Jack Covert, 800 CEO READ

"This is a good book. And you should read it, mark it up with a pencil, and then read it again."
--Triple Pundit

目录

The Blueprint Of A Better Kind Of Business
Step One: Loss Advantage
From Value Chains To Value Cycles
Step Two: Responsiveness
From Value Propositions To Value Conversations
Step Three: Resilience
From Strategy To Philosophy
Step Four: Creativity
From Protecting A Marketplace To Completing A Marketplace
Step Five: Difference
From Goods To Betters
Step Six: Constructive Strategy
Constructive Capitalism

前言/序言

The New Capitalist Manifesto: Building a Disruptively Better Business 新资本论 [平装] 电子书 下载 mobi epub pdf txt

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