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齣版社： Entrepreneur Press

ISBN：9781599186122

商品編碼：17798175852

包裝：平裝

外文名稱：Ultimate Guide to Goog...

齣版時間：2017-10-17

頁數：380

正文語種：英語

具體描述

圖書基本信息

Ultimate Guide to Google Adwords: How to Access 100 Million People in 10 Minutes
作者： Perry Marshall;Mike Rhodes;Bryan Todd;
ISBN13： 9781599186122
類型：平裝(簡裝書)
語種：英語（English）
齣版日期： 2017-10-17
齣版社： Entrepreneur Press
頁數： 380
重量（剋）： 725
尺寸： 25.146 x 20.32 x 2.54 cm

商品簡介

Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord's Express, Google's Product Listing Ads, and the introduction to Google's Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout.

Updates specific to this edition include:

Powerful bidding strategies using remarketing lists for search ads

New ad extension features

Automation capabilities using AdWords scripts

Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google AdWords account

Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by AdWords experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.