A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos.
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一個廣告人的自白
##側重技巧和經營
評分##好書,真誠有見地。
評分##寫的非常真誠的書
評分##老油條瞭 /210921: 讀著很爽,但是有時候說理太扯淡,而且進度過半一些套路重復利用太多。 /210923: 後麵跳著讀瞭,最後一章預測不太準啊!
評分##前麵比較開胃。總體來說,使用價值高。
評分##喜歡~
評分Advertising dedicates a bulk effort of research, creativity, visualisation, persuasion, and the most important, sales-As DO quoted out
評分##ad參考閱讀
評分Advertising dedicates a bulk effort of research, creativity, visualisation, persuasion, and the most important, sales-As DO quoted out