詳情信息：

  Product Details 基本信息

ISBN-13 書號:9780316314046

Author 作者:W Chan Kim

齣版社:Hachette Books

Publication Date 齣版日期:20170926

Product Dimensions 商品尺寸:23.8x16.2x2.9cm

Shipping Weight 商品重量:0.54kg

Shipping Weight Language 語種:英語

pages 頁數:322

  Book Contents 內容簡介

Finalist for the Thinkers50 Strategy Award

A Financial Times Business Book of the Month

BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy the classic and 3 6 million copy global bestseller by world renowned professors W Chan Kim and Renee Mauborgne Drawing on more than a decade of new work Kim and Mauborgne show you how to move beyond competing inspire your people s confidence and seize new growth guiding you step by step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space By combining the insights of human psychology with practical market creating tools and real world guidance Kim and Mauborgne deliver the definitive guide to shift yourself your team or your organization to new heights of confidence market creation and growth They show why nondisruptive creation is as important as disruption in seizing new growth

BLUE OCEAN SHIFT is packed with all new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book Whether you are a cash strapped startup or a large established company nonprofit or national government you will learn how to move from red to blue oceans in a way that builds your people s confidence so that they own and drive the process

With battle tested lessons learned from successes and failures in the field BLUE OCEAN SHIFT is critical reading for leaders managers and entrepreneurs alike You ll learn what works what doesn t and how to avoid the pitfalls along the way This book will empower you to succeed as you embark on your own blue ocean journey BLUE OCEAN SHIFT is indispensable for anyone committed to building a compelling future