HBR's 10 Must Reads on Innovation (with featured article “The Discipline of Innovation,” by Peter F. Drucker)

基本信息

出版社: Harvard Business Review Press (2013年3月12日)

丛书名: HBR's 10 Must Reads

平装: 192页

语种： 英语

ISBN: 1422189856

条形码: 9781422189856

商品尺寸: 1.9 x 14 x 21 cm

商品重量: 227 g

ASIN: 1422189856

内容简介

NEW from the bestselling HBR’s 10 Must Reads series.

To innovate profitably, you need more than just creativity. Do you have what it takes?

If you read nothing else on inspiring and executing innovation, read these 10 articles. 

We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you innovate effectively.

Leading experts such as Clayton Christensen, Peter Drucker, and Rosabeth Moss Kanter provide the insights and advice you need to:

 Decide which ideas are worth pursuing

 Innovate through the front lines—not just from the top

 Adapt innovations from the developing world to wealthier markets

 Tweak new ventures along the way using discovery-driven planning

 Tailor your efforts to meet customers’ most pressing needs

 Avoid classic pitfalls such as stifling innovation with rigid processes

Looking for more Must Read articles from Harvard Business Review? Check out these titles 

in the popular series:

HBR’s 10 Must Reads: The Essentials

HBR’s 10 Must Reads on Communication

【中商原版】HBR's 10 Must Reads on Innovation哈佛商业评论:革新 电子书 下载 mobi epub pdf txt