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內容簡介

　　《會展實務英語（第二版）》以行動導嚮理論為指導，從涉外會展服務與接待工作過程與典型的工作任務齣發，創建基於行動領域的學習情境，組織教學內容，以期讓學習者通過大量的任務與項目學習，建構其涉外會展工作的崗位英語能力。
　　《會展實務英語（第二版）》遵循職業針對性、崗位實用性、實踐可操作性原則，優化實訓課程結構和內容，方便教師使用以學習者為中心，教學做閤一、理論與實踐閤一、工學結閤的教學模式，開展會展服務與接待英語教學。

內頁插圖

目錄

Module 1 Services before an Exhibition
Unit 1 Promoting an Exhibition推廣展會
Task 1 Introducing an Exhibition
Task 2 Inviting to an Exhibition
Task 3 Enquiring about an Exhibition
Task 4 Choosing an Exhibition
Unit2 Making Exhibiting Arrangements安排參展
Task 1 Booking a Stand
Task 2 Arranging Shipping
Task 3 Handling Insurance
Task 4 Making Travel Arrangements
Unit 3 Movingin an Exhibition進駐展館
Task 1 Building the Booth
Task 2 Decorating the Booth
Task 3 Training Booth Staff

Module 2 Services at an Exhibition
Unit 4 Receiving Clients接待客戶
Task 1 Receiving Customers at a Booth
Task 2 Socializing with Clients
Task 3 Going Sightseeing with Clients
Unit 5 Presenting Products推介産品
Task 1 PresentingProducts
Task 2 TalkingwithVisitorsaboutNewProducts
Task 3 LearningtoPresentEffectively
Unit 6 Negotiating Business洽談業務
Task 1 Negotiating about Price
Task 2 Negotiating about Payment
Task 3 Negotiating about Shipment
Task 4 Negotiating about Packingand Insurance
Unit 7 Signinga Contract簽訂閤同
Task 1 Drawing up a Contract
Task 2 Amending a Contract
Task 3 Signing a Contract

Module 3 Services after an Exhibition
Unit 8 Following up Business跟進業務
Task 1 Learning Exhibition Follow-up Strategy
Task 2 Planning After-show Marketing Activities
Task 3 Following up Sales Orders & Prospects
Unit 9 Analyzing Exhibition Results分析會展成效
Task 1 Measuring the Success of an Exhibition
Task 2 Reporting Exhibition Results
Task 3 Writing Reports on Exhibition Results

Key to the Activities
Unit 1 Promoting an Exhibition推廣展會
Unit 2 Making Exhibiting Arrangements安排參展
Unit 3 Moving in an Exhibition進駐展館
Unit 4 Receiving Clients接待客戶
Unit 5 Presenting Products推介産品
Unit 6 Negotiating Business洽談業務
Unit 7 Signinga Contract簽訂閤同
Unit 8 Following up Business跟進業務
Unit 9 Analyzing Exhibition Results分析會展成效

Appendices
Appendix 1 附錄1 常用外貿專業術語縮略詞
Appendix 2 附錄2 國際展覽專業術語
Appendix 3 附錄3 部分展覽專業網站
References 參考文獻

前言/序言

會展實務英語（第二版 附光盤） [Practical English for Exhibition and Trade Fair(second Edition)] 下載 mobi epub pdf txt 電子書

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書是從上海調的貨，前後封皮有些灰塵，不過正版是沒問題的。

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