具体描述
Two professors combine their fascinating and cutting-edge research in behavioral science to explain how money can buy happiness—if you follow five core principles of smart spending.
Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong.
Happy Money offers a tour of research on the science of spending, explaining how you can get more happiness for your money. Authors Elizabeth Dunn and Michael Norton have outlined five principles—from choosing experiences over stuff to spending money on others—to guide not only individuals looking for financial security, but also companies seeking to create happier employees and provide “happier products” to their customers. Dunn and Norton show how companies from Google to Pepsi to Charmin have put these ideas into action.
Along the way, Dunn and Norton explore fascinating research that reveals that luxury cars often provide no more pleasure than economy models, that commercials can actually enhance the enjoyment of watching television, and that residents of many cities frequently miss out on inexpensive pleasures in their hometowns. By the end of this “lively and engaging book” (Dan Gilbert, author of Stumbling on Happiness), you’ll be asking yourself one simple question every time you reach for your wallet: Am I getting the biggest happiness bang for my buck?
用户评价
##喷了，五个道理港了一本书。当作者摆出富人未必幸福过穷人这一结论的时候，以及末尾处作者说哎呀政府可以提高一下烟草税来保障人们健康辣！我的内心是崩溃的……
评分##喷了，五个道理港了一本书。当作者摆出富人未必幸福过穷人这一结论的时候，以及末尾处作者说哎呀政府可以提高一下烟草税来保障人们健康辣！我的内心是崩溃的……
评分##说来容易做来难，慢慢实践吧
评分早晨起来翻了一下，五个观点：buy experience, make it a treat, buy time, invest others, buy now consume later.我支持buy experience 和 buy time，花钱买的是未来消费这个东西的时间，不是这个东西
评分##老板借我读的= = 有些意思
评分##几句话说明白了的事情能卖出一本书来絮絮叨叨。。。
评分##5 principles: buy experiences, make it a treat, buy time, pay now consume later & invest in others. Personally like the last part especially - reference to the UN happiness report and mentioning of a few govts specially.
评分早晨起来翻了一下，五个观点：buy experience, make it a treat, buy time, invest others, buy now consume later.我支持buy experience 和 buy time，花钱买的是未来消费这个东西的时间，不是这个东西
评分##值得一读的讲消费心理的书。特别是在当下自己的财政出现危机，钱不够花，同时又要探索自己客户的需求的时候，这部书的价值尤其重要！
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