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　　上市以来雄踞敏捷类畅销书榜首，热评如潮
　　· Scrum精髓，一点就通， 一本就够
　　· 揭示同类书不告诉你的主题和秘笈
　　· 适用于大多数敏捷过程的实用指南
　　· 适合团队成员、经理和执行负责人阅读的知识读本
　　如果想用Scrum来开发足以引爆流行的产品和服务，本书就是你梦寐以求的完全参考。作为业内领先的敏捷教练和培训师，Kenneth Rubin用通俗易懂的语言和丰富的实例与我们分享他十多年的实践经验，诠释Scrum的价值观、原则和实践，描述一些灵活、可行的方法帮助我们用好Scrum。
　　针对Scrum新手和达人，本书从团队、产品和产品组合这三个层面来介绍、澄清和深化Scrum的相关原则和应用。Rubin曾帮助数百个组织成功应用Scrum，积累了相当丰富的实践经验和表达能力。作为这些经验和能力的结晶，本书图文并茂，通过通俗易懂的描述和两百多幅图对Scrum进行了阐述，这些图采用的是一种全新的视觉图标语言，用于描述Scrum的角色、工件和活动。
　　《Scrum精髓：敏捷转型指南》可以帮助团队成员、经理和执行主管了解Scrum常识，掌握可以拿来即用的通用词汇表，充分攫取Scrum的潜力，最终实现优秀团队能够做到持续、稳健发展的目标。

海报：

内容简介

　　短短几年时间，Scrum跃升为敏捷优选方法，在全球各地得以普遍应用。针对如何用好、用巧这个看似简单的框架，本书以通俗易懂的语言、条理清晰的脉络阐述和提炼出Scrum的精髓。全书共4部分23章，阐述了七大核心概念：Scrum框架，敏捷原则，冲刺，需求和用户故事，产品订单，估算与速率，技术债；五大角色：产品负责人，ScrumMaster，开发团队，Scrum团队结构，经理：Scrum规划原则及四大规划活动：多层次规划、产品组合规划、产品规划和长期规划；冲刺四大活动：规划、执行、评审和回顾。
　　《Scrum精髓：敏捷转型指南》取自作者十多年的实践经验，对员工个体和管理层都具有重要的指导和参考意义，可以帮助企业导入Scrum方法实现敏捷转型，从而在动态的商业环境中以积极的心态拥抱变化，做出优秀、卓越的产品，成就创业、守业、常青基业。

作者简介

　　Kenneth Rubin，Ken提供Scrum和敏捷培训与教导服务，旨在帮助企业以更高效、更经济合理的方式开发产品。作为一名认证的Scrum培训师，他曾为1.8万人提供过Scrum和敏捷培训，管理过面向对象项目与企业转型管理过程。他还为数千家公司（从初创公司到财富十强的企业）提供教练服务。Rubin是全球Scrum联盟的首任常务董事，Scrum联盟是一家非盈利机构，着眼于推广Scrum的成功应用。从事开发工作期间，Rubin也是一个能干的多面手，先后担任过Scrum产品负责人、ScrumMaster和开发人员。他的管理经历也很丰富，担任过CEO，COO，工程副总，产品管理副总和专业服务副总。他还是Succeeding with Objects: Decision Frameworks for Project Management一书的合著者，此书出版于1995年。他还独立开发了业内享有盛誉的OBA/D（对象行为分析与设计）方法论。

精彩书评

　　"Agile coaches, you're gonna be happy with this book. Kenny Rubin has created
　　an indispensable resource for us. Do you have a manager who just doesn't 'get it'? Hand them this book and ask them to flip to Chapter 3 for a complete explanation of how Scrum is less risky than plan-driven management. It's written just for them-in management-speak. Want to help the team come to a common understanding of Scrum? The visual icon language used throughout this book will help you help them. These are just two ways this book can aid you to coach Scrum teams. Use it well."
　　——Lyssa Adkins，敏捷教练总教练，Agile Coaching Institute，《如何构建敏捷项目管理团队》合著者

　　"One of the best, most comprehensive descriptions of the core Scrum frameworkout there! Essential Scrum is for anyone-new to or experienced with Scrum-who's interested in the most mportant aspects of the process. Kenny does an excellent job of distilling the key tenets of the Scrum framework into a simple format with compelling visuals. As a Scrum coach for many teams, I continually reference the material for new ways to help teams that are learning and practicing the framework. I've seen Scrum continually misinterpreted and poorly implemented by big companies and tool vendors for more than ten years. Reading this book will help you get back to the basics and focus on what's important."
　　——Joe Balistrieri，流程开发经理，罗克韦尔自动化公司

　　"Corporate IT leadership, which has been slow to embrace agile methods, would benefit immensely from giving a copy of this book to all of their project and delivery managers. Kenny Rubin has laid out in this book all the pragmatic business case and process materials needed for any corporate IT shop to successfully implement Scrum."
　　——John F. Bauer III，总能及时交付技术方案的老兵

　　"Kenny's extensive experience as a consultant, trainer, and past managing director of the Scrum Alliance is evident in this book. Along with providing the basics and introduction to Scrum, this book addresses the questions of masses-what happens to project managers? Essential Scrum helps us understand the big picture and guides how organization leaders can support and be involved with their Scrum teams for successful agile transformations."
　　——Sameer S. Bendre，CSM，PMP，高级顾问，3i Infotech公司

　　"If you're new to agile development or to Scrum, this book will give you a flying start. The examples and descriptions are clear and vivid, and you'll often find yourself asking a question just before the book addresses that very topic."
　　——Johannes Brodwall，解决方案总架构师，Steria Norway

　　"Kenny's well-structured explanations have a clarity to them that echoes the sensibilities of Smalltalk-the development environment with which he worked for years and from which both Scrum and Extreme Programming were born. This book pulls together a thorough set of agile management rinciples that really hit the mark and will no doubt guide you toward a more effective agile approach."
　　——Rowan Bunning，创始人，Scrum WithStyle

　　"There are lots of books on Scrum these days, but this book takes a new angle: a
　　reality check for software practitioners. Kenny uses real-world examples and clear illustrations to show what makes a solid foundation for successful agile development. Readers will understand the value of building quality in, and the reality that we can't get everything right up front; we must work incrementally and learn as we go. It might have 'Scrum' in the title, but the book leverages effective practices from the larger agile universe to help managers and their teams succeed."
　　——Lisa Crispin，《敏捷测试》合著者

　　"Kenny Rubin managed to write the book that I want everyone associated with
　　Scrum development to read! He covers everything you'll need to know about Scrum and more!"
　　——Martine Devos，欧洲Scrum先驱和认证Scrum培训师

　　"I've reviewed a number of agile books in the past few years, so the question of 'Do we really need another one?' always comes to my mind. In the case of Kenny's book, I very much believe the answer is 'yes.' Getting the benefit of different, experienced perspectives on commonly encountered and needed material is valuable. Kenny has one of those valuable perspectives. One unique aspect of the book is an interesting 'iconography'-a new icon language for Scrum and agile that Kenny has created. I believe you'll find value-added material in this book to expand your ideas for how Scrum can be applied."
　　——Scott Duncan，敏捷/Scrum教练兼培训师

　　"Anyone who has had Scrum training or has been part of a Scrum team will find Essential Scrum to be a great follow-up read. It dives into the details of how to become more agile through implementing Scrum processes, and it explains exactly how to break down complex projects into manageable initiatives (or 'sprints'). Kenny Rubin provides a wealth of relevant case studies on what worked-or what didn't-in a variety of organizations. The simple layout and businesslike graphics make it easy to scan quickly and find specific topics. Any organization that is seeking to evolve from a traditional waterfall approach toward a more agile methodology will find Essential Scrum a definitive guidebook for the journey."
　　——Julia Frazier，产品经理

　　"Developing software is hard. Adopting a new way of working while in a project is even harder. This book offers a bypass of many of the pitfalls and will accelerate a team's ability to produce business value and become successful with Scrum. I wish I had this kind of book when I started using Scrum."
　　——Geir Hedemark，开发经理，Basefarm AS

　　"I am convinced that Essential Scrum will become the foundation reference for the next generation of Scrum practitioners. Not only is it the most comprehensive introduction to Scrum available today, but it is also extremely well written and easy on the eye with its fantastic new visual Scrum language. If that isn't enough, Kenny shares a range of his valuable personal insights and experiences that we can all certainly learn from."
　　——Ilan Goldstein，敏捷方案经理，Reed Elsevier，《Scrum捷径》作者

　　"Scrum is elegantly simple, yet deceptively complex. In Essential Scrum, Kenny Rubin provides us with a step-by-step guide to those complexities while retaining the essential simplicity. Real-world experiences coupled with enlightening illustrations make Scrum come to life. For senior managers and team members alike, this is a must-read book if you are starting or considering whether to implement Scrum in your organization. This will certainly be a book recommended to my students."
　　——John Hebley, Hebley & Associates

　　"Kenny unpacks a wealth of wisdom and knowledge in Essential Scrum, providing valuable and comprehensive insights to the practical application of agile/Scrum. Whether you're new to agile or are looking to reach a greater maturity of continuous improvement in your organization, this is a definitive handbook for your toolbox."
　　——David Luzqui?os，敏捷启动主管，敏捷教练，Betfair

　　"Kenny Rubin continues to provide clarity and insight into adopting agile in a pragmatic way. In one hand he holds the formal or ideal Scrum definition, and in the other, the pragmatic application of it. He brings the wisdom of his workshops and years of experience to the table for you to read in his latest book. If you are about to start out on your agile adoption journey or are seeking gu Scrum精髓：敏捷转型指南 [Essential Scrum：A Practical Guide to the Most Popular Agile Process] 电子书 下载 mobi epub pdf txt

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