基本信息
书名：Influence: The Psychology of Persuasion 影响力
作者：Robert B. Cialdini罗伯特·B·西奥迪尼
出版社名称：Collins Business
出版时间：2007
语种：英文
ISBN：9780061241895
商品尺寸：13.5 x 2.1 x 20.3 cm
包装：平装
页数：320

编辑推荐
Influence: The Psychology of Persuasion《影响力》是心理学家西奥迪尼经典著作，在书中，作者从专业角度为读者阐释了顺从他人行为背后的六大基本原则以及为我们解释了为什么有些人极具说服力，而我们总是容易上当受骗。本书对于商业人士以及广大普通读者有深远的意义，教你学会对顺从业人士说“不”，帮助你成为一个真正对他人有影响力的人。本版本为经典版，适合有一定英文水平的普通读者阅读，尤其是从事营销、销售、新闻媒体等工作的企业员工。
推荐理由：
1.西奥迪尼社会心理学经典作品，风靡全球30载；
2.被引述率高居当今社会心理学之冠，《财富》杂志推荐75本商业必读书之一；
3.本书为经典版，行文结构适合大众阅读；
4.英文原版，原汁原味，阅读难度不大。
Review
“For markters, this book is among the most important books written in the last ten years.” —Journal of Mariketing Research
“Influence is a joy to read. Cialdini deserves a pat on the back for breaking the mold.” —Contemporary Psychology
“Influence should be required reading for all business majors.” — Journal of Retailing
“This book will strike chords deep in the hearts and psyches of all of us.” — Best Sellers Magazine
“The material in Cialdini’s Influence is a proverbial gold mine.” — Journal of Social and Clinical Psychology

内容简介
自出版以来，Influence: The Psychology of Persuasion《影响力》就一直是畅销佳作。由于它的影响，劝说得以成为一门科学。无论你是普通人还是为某一产品或事业观点游说的人，这都是一本基本的书，是你理解人们心理的基石。在这本书中，心理学家罗伯特·B·西奥迪尼博士为我们解释了为什么有些人极具说服力，而我们总是容易上当受骗。隐藏在冲动地顺从他人行为背后的6大心理秘笈，正是这一切的根源。那些劝说高手们，总是熟练地运用它们，让我们就范。
Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You’ll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

作者简介
罗伯特·B.西奥迪尼博士是亚利桑那州立大学心理学名誉教授（Emeritus Professor Psychology）。他曾任美国人格与社会心理学协会（Society for Personality and Social Psychology）的主席，并获得消费心理协会（Society for Consumer Psychology）颁发的杰出科学贡献奖。他的研究发表在许多杂志上，包括《社会心理学手册》（Handbook of Social Psychology）、《个性与社会心理学杂志》（Journal of Personality and Social Psychology）等。他的著作《影响力》（Influence: The Psychology of Persuasion）已被翻译成26种语言，在全球售出了200万册，并被《财富》杂志评选的75本必读睿智的图书之一。
Robert B. Cialdini, Ph.D. holds dual appointments at Arizona State University. He is a W. P. Carey Distinguished Professor of Marketing and Regents’ Professor of Psychology, and has been named Distinguished Graduate Research Professor. Dr. Cialdini is also president of Influence At Work, an international training and consulting company based on his groundbreaking body of research on the ethical business applications of the science of influence.

目录
  INTRODUCTION 导言
1  Weapons of Influence影响力的武器
2  Reciprocation: The Old Give and Take… and Take互惠
3  Commitment and Consistency: Hobgoblins of the Mind承诺和一致
4  Social Proof: Truths Are Us社会认同
5  Liking: The Friendly Thief喜好
6  Authority: Directed Deferencequanwei
7  Scarcity: The Rule of the Few稀缺
   EPILOGUE Instant Influence: Primitive Consent for an Automatic Age尾声 即时的影响力
   Notes 注释
   Bibliography 参考书目
   INDEX 索引

精彩书摘
Chapter 1  
WEAPONS OF INFLUENCE   
Everything should be made as simple as possible, but not simpler. —ALBERT EINSTEIN  
I GOT A PHONE CALL ONE DAY FROM A FRIEND WHO HAD RECENTLY opened an Indian jewelry storein Arizona. She was giddy with a curious piece of news. Something fascinating had justhappened, and she thought that, as a psychologist, I might be able to explain it to her.The story involved a certain allotment of turquoise jewelry she had been having troubleselling. It was the peak of the tourist season, the store was unusually full of customers, the turquoise pieces were of good quality for the prices she was asking; yetthey had not sold. My friend had attempted a couple of standard sales tricks to get themmoving. She tried calling attention to them by shifting their location to a more centraldisplay area; no luck. She even told her sales staff to “push” the items hard, againwithout success.
Finally, the night before leaving on an out-of-town buying trip, she scribbled anexasperated note to her head saleswoman, “Everything in this display case, price ×?,” hoping just to be rid of the offending pieces, even if at a loss. When she returneda few days later, she was not surprised to find that every article had been sold. Shewas shocked, though, to discover that, because the employee had read the “?” in her scrawled message as a “2,” the entire allotment had sold out at twice the originalprice!  

很好

书的纸张质量非常非常差，盗版无疑，而且是很无脑的盗版！

书的纸张质量非常非常差，盗版无疑，而且是很无脑的盗版！

书的纸张质量非常非常差，盗版无疑，而且是很无脑的盗版！

很好

很好

很好

书的纸张质量非常非常差，盗版无疑，而且是很无脑的盗版！

很好