详情信息：

  Product Details 基本信息

ISBN-13 书号:9781501150111

Author 作者:Knight, Phil

出版社:Simon & Schuster

Publication Date 出版日期:20160426

Product Dimensions 商品尺寸:22.9x15.2x2.3cm

Shipping Weight 商品重量:0.6kg

Shipping Weight Language 语种:英语

pages 页数:400

  Book Contents 内容简介

    In this candid and riveting memoir for the first time ever Nike founder and board chairman Phil Knight shares the inside story of the companys early days as an intrepid startup and its evolution into one of the worlds most iconic gamechanging and profitable brandsYoung searching fresh out of business school Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission import highquality lowcost running shoes from Japan Selling the shoes from the trunk of his Plymouth Valiant Knight grossed eight thousand dollars that first year 1963 Today Nikes annual sales *billion In this age of startups Knights Nike is the gold standard and its swoosh is more than a logo A symbol of grace and greatness its one of the few icons instantly recognized in every corner of the worldBut Knight the man behind the swoosh has always been a mystery Now in a memoir thats surprising humble unfiltered funny and beautifully crafted he tells his story at last It all begins with a classic crossroads moment Twentyfour years old backpacking through Asia and Europe and Africa wrestling with lifes Great Questions Knight decides the unconventional path is the only one for him Rather than work for a big corporation he will create something all his own something new dynamic different Knight details the many terrifying risks he encountered along the way the crushing setbacks the ruthless competitors the countless doubters and haters and hostile bankersas well as his many thrilling triumphs and narrow escapes Above all he recalls the foundational relationships that formed the heart and soul of Nike with his former track coach the irascible and charismatic Bill Bowerman and with his first employees a ragtag group of misfits and savants who quickly became a band of swooshcrazed brothersTogether harnessing the electrifying power of a bold vision and a shared belief in the redemptive transformative power of sports they created a brand and a culture that changed everything

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