详情信息：

  Product Details 基本信息

ISBN-13 书号:9780273632658

Author 作者:Smullen, John

出版社:Financial Times Prentice Hall (a Pearson Educ

Publication Date 出版日期:1997-11-01

Shipping Weight Language 语种:ENG

  Book Contents 内容简介

    A volatile, uncertain business environment requires new techniques which show the relationship between objectives, activities and results. Balanced scorecards and activity based management do just this, successfully enabling your organisation to measure and ultimately improve performance. This briefing provides you with an expert introduction to these two vital techniques. Contents include: Balanced scorecards * Key uses * Different financial perspectives * A comparison with other scorecards * Practical implementation issues * Setting up a pilot project Activity based management: * Practical implementation * Pitfalls of activity based management * An organisational perspective